Shape step 3 also shows that the fresh quiddity away from sites memes was of the this cohesiveness-uniqueness nexus

Shape step 3 also shows that the fresh quiddity away from sites memes was of the this cohesiveness-uniqueness nexus

As indicated, meme family members that have been discovered to be many natural was in fact including the individuals revealing original unique content and you may setting attributes (R 2 = .83). Such as for instance, “As well Damn Higher” exclusively works with governmental affairs, plus in “Photo during the day,” most days integrated both graphic and songs corrections.

It displays about three levels of quiddity concreteness, appearing one meme family with a very obvious and you will real quiddity (an item or a particular reputation) as well as tended to have significantly more natural and you can original unique content, involvement, and you may form generic qualities. The fresh extraordinary highest scores of “Celebrity Wars Child” exemplify which family. The fresh new consistent visibility of your own unique sword regarding bulk off occasions considering which meme nearest and dearest a tangible quiddity. But at the same time, a few of the instances have been nearly the same as both in the fresh new generic means, contribution, and content properties, writing about the fresh new relatively unique activities off fights.


Contained in this investigation, we working a giant-level study to research the brand new themes and you can structures underpinning Internet sites meme communities. Our very own deviation point was a theoretic difference in a couple forces that join sites memes together with her: the particular quiddities of one’s own family members together with simple properties of your own broader meme society. I strived not just to bring a detailed report about this type of forces, and in addition to describe the way they try associated with each other, also to the structure regarding meme networking sites. Brand new conclusions of this exploratory foray sign up to the brand new literature with the internet memes in a lot of theoretical and you can methodological domain names, while the summarized lower than.

Distinguishing prominent quiddity items: Our research found five form of quiddities – object, certain reputation, universal reputation, action, and you can keywords. The fact that action is the most prevalent is particularly sharing: In some instances, they demonstrated the newest embodied characteristics from web sites memes, and this generate to your performances of individuals who replicate anybody else regarding the public industries (Shifman, 2013 ). Imitating a hobby during the an individual’s individual method is mainly an easy task to create in addition to layout is straightforward to know (Lewis, 2012 ). Therefore, it might end up being the a welcoming solution to were yourself with the the memetic replace.

Shape 3 demonstrates for the an effective scatter patch graph the main confident relationships between the quiddity concreteness out of meme household as well as the cohesiveness and you will individuality of their simple properties

Identifying this new main-stream (and you will periphery) of memetic fields: We laid out new popular out of meme society by the discussing by far the most popular articles, participation, and you will function features of preferred sites memes in addition to their circumstances. Help earlier qualitative observations (Milner, 2012 , 2013c), it actually was learned that light men teenagers and teenagers have been the average players usually. Well-known people, eating, and you will the newest media have been the most widespread topics, when you are political posts is a lot less prevalent. This type of results validate earlier talks of your “whimsical” gist out of websites memes and their strong connection to pop society (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

The new cohesiveness and you may uniqueness out of meme household: Considering the difference in quiddity and generic qualities, the newest cohesiveness out of an effective meme nearest and dearest when it comes to common content, participation, and you may means isn’t guaranteed. Our very own results mean that even though meme family members are often cohesive, the amount of cohesiveness varies ranging from family. A main feature that people seen to be coordinated with this specific variability try uniqueness, otherwise length throughout the mainstream. The greater number of novel a great meme family relations is actually, the greater the fresh similarity of properties among the circumstances. This looking for validates what we marked since individuality-cohesiveness pendulum: It demonstrates the fundamental pressure ranging from communality and characteristics underpinning users’ motives is also manifested on the companies from memes you to they create.